Ignoring Marketing Is Like Opening Business But Not Telling Anyone

 

Arushi Maheshwari

Media and Entertainment started as a hobby, turned into a passion that made me dream big. A decade of chasing the dream led to starting a (this) company that makes for a platform to change my vision into reality.

A media and communications degree helped me get entry into the real world with Balaji Telefilms where I learnt the ropes of the industry and every stint after that; with Endemol Productions as Creative Producer, Dainik Bhaskar to Reliance Jio as a Media Manager, only enriched the experience and added to my knowledge of the industry and its aggressive evolution with progressing technology. Freaking Minds is my first step towards bringing this digital evolution that I have experienced to each of our clients, whether large-scale or start-up and ensuring that these ever changing trends don't leave any business behind.

  • Media and Communication Faculty in B Schools
  • Member of BNI (Business Network International)
  • Member of WICCI (Women's India Chamber of Commerce and Industry)
  • Member of JCI (Junior Chamber International)
  • Member of Maheshwari Yuva Sangathan

Abhishek Ray

With a Two decades of cross-industry leadership experience, Abhishek brings a rare combination of corporate insight, entrepreneurial drive, and sustainability-first thinking to the world of advertising and brand strategy.

He has held key leadership positions with some of the world’s most respected brands like OTIS, Schindler, Legrand, and Dorma — across cross functional verticals. His extensive corporate background enables him to understand not just how brands communicate — but how they perform, scale, and build trust. Today, as one of the Director of Freaking Minds one of the most promising ad agency in India, Abhishek blends strategic thinking with authentic storytelling, helping clients position themselves with clarity, confidence, and credibility. Abhishek believes the future belongs to purpose-driven and sustainability-focussed brands. Whether it’s helping a new venture find its voice or guiding a legacy business to pivot for the digital age, his mission remains the same. "Create impact through intelligent strategy, genuine connection, and meaningful storytelling."

From boardrooms to green corridors, Abhishek walks the talk. As a strong voice for environmental awareness, he regularly speaks on the importance of forest sustainability, responsible business, and self-aware leadership. His Instagram features thought-led content on leadership, networking, and conscious entrepreneurship.

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